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Apple‘s stock is on quite the winning streak.
Shares of the tech giant are up in morning trading on Tuesday, putting it on pace to post their 10th straight day of gains. That hasn’t happened since October 2010. The rally comes after Apple’s celebrity-packed event on March 25 initially disappointed investors and Wall Street.
Apple unveiled three new subscription services two weeks ago, including a TV service, gaming bundle, and all-you-can-read magazine subscription. It also announced a credit card in partnership with Goldman Sachs. But the announcement underwhelmed analysts as the pricing of TV streaming is still up in the air and they expect limited reach of Apple Card. Shares of Apple fell on the day of the unveil as well as the day after.
Now the dust has settled, the focus has returned to Apple’s flagship product, the iPhone. While the tech giant has suffered from slowing demand for the smartphone, it still holds a leading position in the market, analysts said.
“After a turbulent few months, calm is being restored,” Wedbush’s tech analyst Daniel Ives said in a note on Tuesday. “With some recent price cuts demand trends are slowly turning around in this all-important region for Cupertino.”
Apple has slashed iPhone prices by 6% in China after the sales drop led to lower-than-expected revenue in the fourth quarter of 2018.
A recent survey of 8,000 teens by Piper Jaffray shows Apple’s place as the dominant device brand among teens “remains well intact,” analyst Michael Olson said in a note to investors on Monday. The analyst reiterated his overweight rating on Apple shares with a $201 price target.
Shares of Apple rose about 0.4% to $201 in morning trading on Tuesday. The stock is up nearly 27% in 2019.